These bots follow links from page to page, discovering new and updated content across the web. If your site structure is clear and content is regularly refreshed, crawlers are more likely to find all your pages. A typical Google Search results page consists of a few different visual elements that you can influence to help users decide whether they should visit your site through those search results. In this section, we’re focusing on the title link and the snippet because these are the more visually significant elements. When Google crawls a page, it should ideally see the page the same way an average user does. For this, Google needs to be able to access the same resources as the user’s browser.
Previously, meta descriptions were limited to around 156 characters. Google updated this in December 2017 to 320 characters, but then reverted the change to between 150 to 170 characters. Here you can access Yoast’s settings to optimize your WordPress site. Through this service, I offer a quality manual referencing to your s…
The Core Web Vitals report uses field data to show page performance based on actual user data. While it’s not currently possible to check all pages on a site, you will find example pages, and selecting a page from the list of results often provides further results for other similar pages. This includes the Core Web Vitals (more on this in the Improve Your Core Web Vitals section). Once everything is set, you’ll be able to submit your URLs in batches, which is great for businesses that create hundreds of new URLs per day (like news sites).
Writing Compelling Meta Descriptions
You can use Google Alerts to help you track when and where your brand is being mentioned online. But beyond that, you can add specialized tools to your tech stack as needed. Serpstat is an affordable all-in-one SEO tool with more data compared to Mangools. It provides AI-powered outreach templates, automatic SEO Anomaly follow-ups, and integrates with SEO tools like Semrush, Ahrefs, and Moz. When you sign up to Featured as an expert, you’ll see a bunch of questions from various publications. Think massive brands like Entrepreneur, HubSpot, National Geographic, and GoDaddy.
Supercharge your own tools and dashboards with leading SEO metrics
How quickly (or slowly) your site loads has a direct impact on your Google rankings. H2 headings should include your keyword and be used to organize major themes, while H3s and H4s are for introducing smaller concepts. It can be entertaining or emotional as long as it fits with the research you’ve done. This page on my site is optimized around the keyword “Channel Description”. Semrush did a massive Featured Snippet study (they analyzed a whopping 80 million keywords). Publishing high-quality content is one of the most important SEO tips.
Adding an XML Sitemap in WordPress
- In 2025, it’s all about earning user trust — and doing SEO without crossing privacy lines.
- SEO service pricing is typically done on either a project or monthly retainer basis.
- But it’s that right now, there are a lot of people trying to game it with AI-slop writing.
- The Search Essentials outline the most important elements of what makes your website eligible to appear on Google Search.
- For an entry-level tool, it’s great for keyword research and finding backlink opportunities.
To stay current with the latest SEO best practices and algorithm updates, follow reputable industry blogs, attend conferences, and participate in online communities. Then, improve the underperformers and fine-tune your overall strategy based on your learning. This info will guide how you create content and help you speak in a way that connects with your audience. Monitor your competitors’ SEO performance, rankings, and market share regularly to stay aware of shifts in the competitive landscape. Use tools to conduct a thorough backlink analysis and look for relevant backlink opportunities that you could replicate.
Leveraging local news and events can create very relevant content. Identify content gaps and opportunities to create unique and valuable content for your local audience. Review your competitors’ websites to see if they’ve established local partnerships, and then see if those partners have linked to or mentioned them on their sites. Here, too, you can conduct an incognito search and review local directories, or you can use tools like Whitespark or BrightLocal to identify where your competitors are listed.
These tips have been divided into the 9 essential areas you can see listed below. By following the best practices in each section, you’ll be able to optimize your WordPress site and improve your visibility in search engine results. Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines.
Instead, WebFX creates a personalized strategy for every website it optimizes. WebFX uses the acronym “R-O-C-K-E-T” to describe its six-step, tech-enabled approach to creating a custom SEO roadmap for your website. “R” stands for research, “O” for optimization, “C” for content, “K” for keywords, “E” for earned media and links and “T” for testing. It is the foundation of your content and digital marketing strategy. There are plenty of available tools to help discover the interests, wants and needs of people in your target audience.
This means you don’t have to manually configure an SSL on Kinsta. Sometimes, the URL of a new page you’re about to publish on your site is not ideal in terms of SEO and needs to be optimized. Redirecting any duplicate URLs to the originals will ensure all ranking signals go to a single version, giving it a better chance of showing up in the search results.