The Bold Orange SEO team will walk you and your team through the roadmap to completion so you know what to expect and when. In addition, you will receive a comprehensive analysis of your site’s health. After auditing your backlinks, you can develop a plan on how to incorporate these tactics to best your competitors. After this review of backlinks, you’ll have some specific targets and a good understanding of what drives linking in your industry. Indexation issues often stem from problems with crawling and rendering. Under-indexed sites may require updates to meta tags or content to boost relevancy and convince Google of their value.
I think this tool performs best when you use it as a compass to set a direction for your SEO strategy and then pair those insights with a more robust software like HubSpot’s SEO Marketing Tool. Plus, some secrecy behind how Google determines websites and their order of appearance on the search engine results page (SERPs) for different queries doesn’t help. This guide shares the most important SEO key performance indicators agencies should track. Bring all of your clients digital marketing KPIs including PPC, SEO, Email, Social and more into one comprehensive platform to streamline and improve client reporting. Lumar, known previously as Deepcrawl, focuses on technical SEO, accessibility, and overall website health. The platform is particularly adept at proactive workflows that identify, track, and address issues across various domains.
Website Traffic Seems to Have Reached a Maximum
In the update, the Core Web Vital metrics (which all relate directly to page speed) combine with other experience metrics to create the page experience signal. The most common place to find it directly is at mydomain.com/sitemap.xml or linked to/from the robots.txt file. Otherwise, the content management system (CMS) may show the URL if there is one. For a more comprehensive and in-depth list, check out our blog on common Robots.txt mistakes and how to avoid them. If SEO Anomaly you have access to an SEO tool to crawl the site, let it loose on the site, and be sure to set the user agent to follow instructions given to Googlebot. You can view the file manually by going to mydomain.com/robots.txt (replace “mydomain” with your site’s URL, of course).
The basic plan limits how many keywords you can track, for example, so it might not be the best choice for larger websites. Morningscore also only integrates with Google, so you’ll miss out on data from users who prefer other search engines like Bing, Yahoo, or DuckDuckGo. Getting your website to rank in Google is harder and more competitive than ever. There are many factors such as on page content, performance, social factors and backlink profile that search engines like Google use to determine which sites should rank highest. There are several files on your server — like .htaccess, robots.txt and sitemap.xml to name a few — that dictate how search engines access and index your content. Optimizing these files, so they are configured appropriately, can have a huge impact on your rankings (which is why we prioritize them as a part of our technical SEO audit services).
Create Your Own ChatGPT Agent For On-Page SEO Audits
- While Semrush has a suite of paid SEO tools, it also has plenty of free features that can spy on your competitor.
- Make sure your site uses HTTPS, which encrypts data and protects user information.
- Your business can then decide if you want to fix these issues in-house or leverage your WebFX team.
- Then, analyze their meta elements to understand what’s working well.
- Save your backlinks lists, export them in different formats and track your backlinks status over time.
Your availability in local directories can make or break the attention you get from customers who are geographically close to your business. Be sure to create a free Google My Business page for your company so that you appear in searches for local keywords. It should be short, concise, and mention your brand name if possible. Try not to include numbers, underscores, or random letters as it can make your domain hard for Google (and users) to understand and remember. Generally speaking, to perform and SEO audit, you need a good checklist and proper SEO tools. Instantly analyze your page’s performance and get actionable tips to boost your rankings.
An SEO audit analysis is more tactical and data-driven and aims to guide decision-making through ongoing performance measurement. The primary goal of an SEO analysis is to identify growth opportunities, optimize content and links, and refine strategies based on measurable results. Google offers a suite of powerful, free tools that form the foundation of any good SEO audit. Google Search Console helps you monitor your website’s presence in search results, uncover crawl errors, submit sitemaps, and see which keywords drive traffic to your pages. Google Analytics complements this by offering insights into user behavior, traffic sources, and engagement metrics, which help you identify high-performing content and potential UX issues.